About Us
Intensive research & development, paired with never-ending innovation make up the core philosophy since our inception.
We believe not in following trends, but in creating them and simultaneously driving the market with those very trends!
Each of our brands holds a niche in different types of jewellery and our collections are a constellation of precious pieces inspired by our niches.
We are the premier manufacturer, exporter, and wholesaler of exquisite diamond jewellery. Founded in 2012 in the heart of India’s diamond capital, Surat, Enshine is the vision brought to life by our co-founder, Mr. Anil Patel. What began as an idea has grown into a celebrated brand—dedicated to crafting artisanal, one-of-a-kind pieces and delivering truly unique experiences. Today, Enshine proudly holds its place in both the Indian and international markets, a testament to our passion, precision, and promise of excellence.
Our Mission
Polishing Our Craft, Every Step of the Way
Excellence isn’t just an outcome—it’s a process we embrace daily. Our success is built on the constant refinement of every aspect of our jewellery-making journey: craftsmanship, expertise, approach, technology, and delivery. We are committed to evolving at every step, continuously improving so that we not only meet but exceed our clients’ expectations—day after day.
Core Value
Global Standards – We follow highly advanced global standards when sourcing precious stones and pearls from Hong Kong, latest machineries and technologies from Istanbul.
Patience – Niche jewellery is lavish in detail but demands patience.
Inspiration requires patience, quality craftsmanship requires patience, communication requires patience and innovation requires patience. We seek our inspiration from nature, and the Indian culture.
Integrity – Integrity is a hallmark of leadership and we are here to lead!
We are unquestionably honest about our dealings, including proper disclosure, and accurate representation of products and information to our clients. Alongside this, we adhere to the ethical sourcing and crafting of precious gems and metals.
Relationships – At Enshine we don’t just do business and grow; we build lasting relationships and we thrive. The ties that we have with our stakeholders: our employees and our consumers matter the most to us.
It is the basis on which Enshine has achieved its opulence.
Latest News
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Anil Patel
Our co-founder Mr Anil Patel, started his journey in the Diamond industry in 1986 as a diamond manufacturer, trader and grader. It was in the year 1997, that Mr Anil tried his hands at jewellery manufacturing and received a splendid response. He identified a market for couture jewellery. And a decade later, his passion for diamonds led to the start of a jewellery-manufacturing business. With 40+ years in the industry, he has made his mark, establishing Enshine as a brand that sells fine-crafted couture jewellery.
Hardik Lukhi
Mr Hardik Lukhi received his Diploma in Jewellery from the Indian Diamond Institute, Surat in 2006. He then worked as a jewellery manufacturer till 2012. It was then that he and along with his long-time diamond trader Mr Anil Patel founded Enshine. Mr Hardik applies his entrepreneurial skills to manage jewellery production at Enshine.